The ecommerce profitability audit for 7- and 8-figure DTC brands spending $30K+/month on ads
The Profit Clarity Audit for founders who are done guessing.
A 14-day, $5,000 deep-dive that rebuilds the real CAC, MER, and contribution margin your agency is structurally locked out of - and tells you exactly whether to scale, hold, or cut your ad spend.
- Built for 7- and 8-figure DTC brands spending $30K+/month
- Run by a senior operator, not a junior media buyer
- A scale / hold / cut decision on your ad spend
It starts with a free 30-minute call: if we can't see at least ~$75K in annual profit upside, we'll tell you before you ever pay. The audit is $5,000 - the founding-cohort rate - and double-backed: 100% money-back if it wasn't clearly worth it, or the full fee becomes a credit if we can't quantify the $75K.
The reason your last agencies couldn't move the needle
Your agency isn't lying to you. They literally can't tell you the truth.
Here's something the agency industry can't afford to say out loud: they're not hiding the truth from you. They're structurally locked out of it themselves.
The retainer model pays them to manage what's inside your ad accounts. The platforms only surface the metrics the platforms can move. Real CAC by cohort, contribution margin by product, true blended MER - those numbers don't live in Meta Ads Manager. They live in your finance system, your Shopify, the spreadsheet you stopped trusting six months ago.
So both sides settle on platform ROAS, because that's the only number the contract can defend and the tool can produce. You've been paying for performance that exists inside an ad account while the business it's supposed to grow stays stuck at the same number.
That's not a bad agency. That's the Agency Incentive Problem - the agency model working exactly as designed.
It's why you ended up feeding your own agency the ideas, the concepts, the audiences to test - and got back 'okay, great.' That was never supposed to be your job. Which is also why firing your agency and hiring a better one never fixed it. You changed the people and kept the model.
"Facebook says it drove 4x ROAS. Google says it drove 3x. My bank account says I'm losing money."
You have 6-7 figures of annual ad spend riding on platform ROAS. The audit is decision insurance on that spend: $5,000 once, against a year of scaling decisions currently made on numbers the platforms invented. Ryan at Globe-Trotter sat through 3 flat years before the diagnosis - then grew 40% two years running. The flat years cost more than any audit ever could. Below is what we built to replace the layer your agency is locked out of.
This is not an "agency free audit."
The typical free audit
- A junior account manager
- A 30-minute Zoom
- Screenshots from Meta and Google
- No P&L, no cohort LTV, no contribution margin
- A retainer pitch at the end
- 'A little change here, a little change there' - tweaks that never touch the overarching problem
The Profit Clarity Audit
- Andrej, 14 days of work
- Ties ad spend to unit economics to your P&L
- Attribution corrected outside the platforms
- Real cohort LTV and contribution margin by product
- A 20+ page report, a named constraint, a 90-day plan
- No automated reports, no AI-generated findings - senior human judgment on your actual numbers
It costs real money because it solves a real decision. You're not choosing between free and paid - you're choosing between another year of smoke and mirrors and finally seeing the truth.
We rebuild the metrics layer outside the platforms.
The Profit Clarity System: three pillars, installed once, yours to keep.
The Outside-Platform Layer
We rebuild attribution, cohort LTV, contribution margin, and true blended MER outside Meta and Google - including how much of your reported ROAS is branded search and retargeting taking credit for customers you already had. Live in your own dashboards. Defensible to your accountant, your investors, your future acquirer.
The 5-Level Constraint Ladder
We diagnose where your real bottleneck lives - Product, Offer, Ads, CRO, or Retention. Most agencies pitch the same fix to every brand. The diagnostic determines which fix applies to yours. The wrong one wastes 6 months.
The 1x-Above-Breakeven Scaling Rule
The operating discipline that stops the most expensive mistake in DTC scaling: spending into negative incremental margin because platform ROAS looks fine. Shows you when to scale, hold, or cut - and how much you can spend, at what CAC, before growth stops being profit.
The paid diagnostic every partner starts with
The Profit Clarity Audit. 14 days. 20+ pages. A board-level decision document.
- A 14-day audit run by Andrej
- A 20+ page report tying ad spend to unit economics and your P&L - the same diagnostic that found the constraint behind Gnarly's 102% new-customer growth
- Corrected attribution outside the platforms - including the split the platforms can't show you: how much of your reported ROAS is branded search and retargeting taking credit for customers you already had, and how much is actually new. In the accounts we've audited, Google typically overstates 80-90% and Meta understates 20-80%
- Real CAC by cohort, true blended MER, contribution margin by product, LTV
- Your single real constraint, named
- A 90-day workplan you can run with us, your team, or your current agency
- A recorded live walkthrough
This is the document founders name as the reason they signed.
"The 20-plus page research document we received after the audit was really mind-blowing. The other agencies barely gave us a one-page Google doc."
What you do: grant view-access to your ad accounts, Shopify, and a simple P&L export. That's it. No worksheets, no workshops. We do the digging. Access is view-only, nothing you share leaves the senior team doing the work, and you can revoke it the day the audit is delivered.
Investment: $5,000 one-time · Timeline: 14 days from kickoff · Who runs it: Andrej
At $30K/month you spend about $1,000 a day on ads. At $150K/month, about $5,000 a day. The audit costs 1-5 days of your own spend - and decides what the other 360 days should do.
$5,000 is the founding-cohort rate. We priced the audit low while the offer is new; as the cohorts fill, it moves to $7,500-$10,000. Whatever this page says when you apply is what you pay - no games, no timers.
Our Simple Safety Net
- 30-Day "Didn't Love It" Guarantee. Go through the full audit and live walkthrough. If you don't feel it was clearly worth what you paid, say so on the call and we refund 100% of your fee. No forms, no hoops.
- Profit-Swing Credit. We'll quantify at least $75,000 in annual profit opportunity - or 10x your fee, whichever is greater - in wasted spend, margin leaks, or LTV upside. If we can't, we still do the work and convert your full $5,000 into a credit toward any future work with us for 12 months.
A clear path - and it starts with the diagnostic.
Profit Clarity Strategy Call
Free · 30 minutes
We decide together if the audit makes sense. If we can't see ~$75K in annual profit upside, we'll tell you no.
Profit Clarity Audit
$5,000 one-time
The board-level decision document: scale, hold, or cut - and exactly where the money is leaking.
Clarity Install
$10,000 flat
We install the real-numbers system live in your accounts. Backed by the 30-Day Go-Live Guarantee: live within 30 days of kickoff, or your first Sprint base fee is free.
90-Day Clarity & Growth Sprint
$5K base + 10/7/5% of spend per 4-week cycle
We prove the system by moving your real numbers. After 90 days it's month-to-month - we earn the spot every cycle.
Everyone starts with the audit. You decide who runs the plan it produces - us, your team, or even your current agency.
If Q4 matters to you, count backward.
Black Friday is decided in September, not November. The audit takes 14 days, the Clarity Install about 30, and the 90-day Sprint proves the system before you lean on it. Start in July or August and you walk into Q4 planning with real CAC, real contribution margin, and a scale/hold/cut rule you trust. Start in October and you spend the most expensive CPMs of the year guessing.
Brands that don't fix visibility before Q4 planning don't lose a campaign. They lose the quarter.
We're picky on purpose.
We accept only 6-10 audit partners a quarter. If the right column describes you, please don't apply - your time and ours is better spent elsewhere.
This is for you if
- You're running a 7- or 8-figure brand ($1M+ per year)
- You're spending $30K+/month on Meta and/or Google
- You've been through 1-3 agencies - or lost count - and the results didn't match the dashboards
- You want profitable, defensible growth - not vanity metrics
- You want to work directly with the founder, not a junior
- You're comfortable investing $5,000 once to make a smart call on 6-7 figure ad budgets
This is NOT for you if
- You're under $1M/year in revenue - start with the free Scaling Scorecard and newsletter first
- You're spending less than $30K/month on ads - the math doesn't work below this scale
- You believe platform ROAS is the right metric - we don't optimize for ROAS, and we won't argue about it
- You want an agency to take Meta off your plate hands-off - we're partners, not vendors
- You're shopping for free audits and the cheapest retainer
- You want results in 30 days without changing how you make decisions
Proof
Every engagement below started with the same audit you're considering.
"It's actually even worse than what I thought just from the numbers... The diagnosis is quite clear... what should we do from here?"
Why we only take a handful of brands
Each Profit Clarity Audit is senior-level work - 20 to 40 hours of Andrej's time. We can't run 30 a quarter without diluting it, and we won't.
So we review every application by hand and typically accept 6-10 new audit partners per quarter. I personally cap strategy calls at 8 a week so I can actually do the work.
And we say no more often than yes, on purpose. If we don't think we can realistically find at least ~$75K in annual profit upside, we'll tell you no before we take your money.
Who you'll talk to on the call
You'll be talking to the founder. Not a junior.
Andrej Tumachowitsch founded and runs HoloGrowth, which has managed $10M+ in DTC ad spend across 50+ brands and generated $50M+ in partner revenue. He still runs ad accounts directly - an active operator who's been in your seat.
Most agency calls hand you to a setter, then a closer, then an account manager. The Profit Clarity Strategy Call is a 30-minute conversation with Andrej. You'll know within 10 minutes whether we're a fit. So will we.
"What stood out for me was it was a small team but still a team. I like to talk to the owner and not to some beginner."
Fair questions, straight answers.
Because a free audit is a junior reading your Meta dashboard for 20 minutes and pitching you a retainer. Ours is 20-40 hours of senior work that pulls your ad spend, Shopify, and P&L into one real view, corrects attribution, and hands you a board-level decision document. It costs real money because it solves a real decision. You're spending 6-7 figures a year on ads - $5K once to know whether that's smart is the cheap part. A free audit sells you a retainer. This one insures a decision. One signal we priced it honestly: back when we ran this audit for free, a founder asked us to send him an invoice for it anyway.
No. $5,000 is the founding-cohort rate - we set it while the audit offer was new and the proof was still being stacked. As cohorts fill, the price moves to $7,500-$10,000 for the same 14 days of senior work. We update this page when it changes, so the number you see here is the number you pay. If you apply at $5,000, you keep that rate.
Go through the full 14 days and the live walkthrough. If you don't feel it was clearly worth what you paid, say so on the call and we refund 100%. The audit document is still yours. We also commit to quantifying at least $75K in annual profit opportunity - or 10x the fee - or your $5K converts into a credit toward future work over the next 12 months.
If we both want to keep working together, Month 1 is the Clarity Install ($10,000) - we install the real-numbers infrastructure live in your dashboards. From there, a 90-Day Clarity & Growth Sprint ($5K base + a % of ad spend per 4-week cycle) proves the system. After that it's month-to-month. If you don't want to continue, you keep the audit and the plan, and we part as friends.
Compare what the fee buys, not just the number. A low flat retainer buys campaign management inside your ad account - the exact layer that produced the dashboards you stopped trusting. The Sprint fee covers the whole system: the corrected measurement layer, paid media run against it, creative strategy, CRO and retention advisory, and direct access to the founder. The percentage slides down as you scale - 10% drops to 7% above $75K per 4-week cycle and 5% above $150K - so it never balloons. And after 90 days it's month-to-month: if the fee isn't visibly paying for itself in your real numbers - the ones we rebuilt, not platform ROAS - you end it that cycle. Gnarly grew new customers 102% year over year while spending 25-30% less on ads. That's the comparison that matters.
Even more so - the bigger the brand, the more fractured the metrics layer and the more the audit surfaces. At your spend, one bad quarter is already 10-20x the fee. And the performance fee slides down at higher spend - 7% above $75K per 4 weeks, 5% above $150K - so we never balloon to "20% of your spend."
Probably not yet, and we'll be honest about it. Below $1M/year and $30K/month in ad spend, the math doesn't work for either of us. Apply anyway if you want - we may point you to our free content with a note to come back when you're at $1M+.
30 minutes with Andrej. We clarify your numbers, name the most likely constraint live, and decide together whether the paid audit makes sense. By the 10-minute mark you should see something you hadn't connected before. If we don't think we can find ~$75K in upside, we'll tell you - no pitch.
No. It's a mutual decision. If it's not a fit, you still walk away knowing more about your business than when you landed here. If it is, we'll handle payment and book your audit kickoff and 14-day delivery call right there.
No. The application and the 30-minute Strategy Call are both free. We only invite you to the paid audit on that call - and only if we can already see at least ~$75K in annual profit upside. You decide to pay the $5,000 after the call, never before, and the audit is backed by a 100% "didn't love it" refund.
Not ready for a paid diagnostic?
Fair. Start with the free version of the same discipline: the Scaling Scorecard gives you the five metrics the audit rebuilds - CM3, nCAC, 90-day LTGP:CAC, payback, and revenue split - with the exact thresholds, in a version you run yourself. When it raises questions your dashboards can't answer, the audit pays for itself.
Every ad dollar you've spent until today was spent on platform numbers. The next one doesn't have to be.
It starts with a free 30-minute Strategy Call. If it's a fit, a 14-day audit tells you exactly where your money is made and lost - or your money back. Two weeks from now, you're done guessing.
Apply below. The application takes 3 minutes. If you're a fit, you'll book your Profit Clarity Strategy Call in the same flow.
Apply for Your Free Strategy Call
8 questions. 3 minutes. If you're a fit, you'll book your free 30-minute call in the same flow. We take 6-10 audit partners a quarter and say no more often than yes - if we can't see ~$75K in annual profit upside, we'll tell you before you ever pay.
Prefer email? Write to andrej@hologrowth.com with your brand, revenue, and monthly ad spend.