Results / Case Study / British Luxury Luggage
Globe-Trotter
Two years running, after 3 flat years - in a declining luxury market.
Where they started
Globe-Trotter is a British luxury luggage maker, founded in 1897. When Ryan Vaughan and the Globe-Trotter team came to us, the story was three flat years and two agency burns. Money went out. Growth did not come back.
"We spent an absolute ton of money but the overall profitability of e-commerce absolutely tanked."
The reporting looked fine. The business did not. The ROI on the slides was built on people who already knew the brand.
"A lot of the time they were presenting ROI and it was mainly from brand... we wasn't necessarily getting too much new business."
What the diagnostic changed
The engagement started the way every HoloGrowth engagement starts: with the diagnostic. It showed most reported "acquisition" was actually returning customers - real new-customer growth had stalled. Spend was rebuilt around true net-new acquisition.
That is the difference between reporting that flatters the account and reporting that runs the business. Once the numbers separated new customers from returning ones, every scale decision got made against the growth that actually compounds.
What happened
- 40% YoY growth two years running - after 3 flat years
- Growth in a luxury market that was declining year on year
- Profitable growth - "which we've never been able to do before", in Ryan's words
"We've been trading year on year the exact same for three years running. But last year was the first year that we took a big big step up... Not treading water when I think the rest of the industry especially in luxury are down year on year, we are trading 30, 40% up again."
"You enabled us to hit that, but more importantly to do it profitably, which we've never been able to do before."
"We'd been hurt twice before with marketing agencies. When we met you, it was all about being able to scale in our own time, to be able to do it profitably, and to effectively gain our confidence back in the marketing channels. And you certainly gave us the confidence and enabled us to scale to different heights."
Hear it from Ryan
Ryan tells the story himself, on camera and unscripted: the flat years, the agency burns, and what changed.
The conversation continues in part two.
Verify this case study
- Watch the full recorded interview above - unscripted, on camera
- Read what partners say on Trustpilot
- Ask about references on your Strategy Call - we'll tell you exactly what's verifiable and how
Run the same math on your own account
Every HoloGrowth engagement starts with the same five numbers: CM3, nCAC, 90-day LTGP:CAC, payback, and new-vs-returning split. The free Scaling Scorecard gives you those five metrics with the exact scale/hold/fix/kill thresholds we use on managed accounts - so you can see what Ryan saw before you ever talk to us.
Get the Free Scaling ScorecardYour numbers can look like this too - if the constraint gets named first.
It starts with a free 30-minute Strategy Call - we clarify your numbers, name your most likely constraint live, and decide together what makes sense next.