Free download · The tool we use before every budget decision
The E-Commerce Scaling Scorecard.
Five metrics that tell you whether to scale, hold, fix, or kill your ad spend - with the exact thresholds we use on the accounts we manage. One simple scorecard, 15 minutes a week.
Built by HoloGrowth - 50+ DTC brands, $50M+ partner revenue. Delivered by email, plus twice-weekly tactics from real partner accounts. Unsubscribe anytime.
What's inside
The full scorecard, with the thresholds attached. No fluff pages.
CM3 - true contribution margin after ads
The profit your ads actually leave behind - and the exact percentage where scaling becomes buying revenue at a loss.
nCAC vs first-order gross profit
Blended CAC hides the truth. The threshold that separates healthy acquisition from creative fatigue.
90-day LTGP : CAC ratio
When day-1 ROAS looks bad but you should scale anyway - and the cohort signal that says stop.
Payback period & new-vs-returning split
The cash-flow guardrail and the leaky-bucket detector - plus the decision matrix that rolls all five into one call: scale, hold, fix, or kill.
"Scaling correctly means CM3 stays stable while spend increases. If CM3 drops as you scale, the scale is fake, no matter what ROAS says."
Try it right now
Score your brand in 60 seconds.
Enter your five numbers - get the same scale/hold/fix/kill verdict we run on managed accounts. Nothing you type is stored or sent anywhere; it runs entirely in your browser.
Revenue minus COGS, fulfillment, payment fees, discounts, and ad spend - as a % of revenue
nCAC = ad spend divided by new customers that period. Divide it by the gross profit on a first order (AOV minus COGS and fulfillment), x100
Gross profit a new customer generates in their first 90 days - from the cohort report in your attribution tool or Shopify - divided by CAC (e.g. 2.4)
Days until a new customer's gross profit covers their CAC - same cohort report as above
New-customer revenue as % of total (rest = returning) - Shopify Analytics shows this as first-time vs returning customer sales
The verdict is only as good as the inputs. If your numbers come from platform dashboards, read The Agency Incentive Problem first - in the accounts we've audited, Google typically overstates its contribution by 80-90% and Meta typically understates by 20-80%.
Get the Scorecard
The calculator gives you the verdict - the Scorecard PDF gives you every threshold behind it, plus the full decision matrix. Enter your email and we'll send it over, along with Ecom Growth Insider, our twice-weekly tactic from real partner accounts. Unsubscribe anytime, keep the Scorecard forever.
Already at $1M+ and spending $30K+/month?
You don't need a scorecard. You need the inputs.
The Scorecard tells you which five numbers to watch. At your scale, the problem is the inputs: the platform versions of those numbers are wrong, and a spreadsheet can't fix that. Skip the homework - on a free 30-minute call we sanity-check your numbers and name your most likely constraint live.
8 strategy calls a week.
Who made this
The scorecard behind the results.
Andrej Tumachowitsch founded HoloGrowth, the growth advisory for 7- and 8-figure ecom brands. The Scorecard is the decision tool his team runs weekly on managed accounts - the same discipline behind AlgoRX's climb from $70K to $1.7M/month and Gnarly Nutrition's 102% new-customer growth on 25-30% less ad spend.
It's yours free because most founders can build the sheet - the hard part is trusting the inputs. When you get there, you'll know who to call - or skip the wait and book the free Strategy Call now.