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Ecom Growth Insider.
One specific tactic per issue, pulled from real partner accounts: unit economics, creative, CRO, offers, retention. Written by Andrej, the founder - the same thinking behind the results on this site.
Tuesdays and Thursdays. Real numbers, real accounts, no fluff. Unsubscribe anytime.
What a real issue looks like
Recent topics, straight from the archive:
- "ROAS is lying to you" - why platform ROAS drops as you scale, and the two-tier framework that tells you when dropping ROAS is exactly what winning looks like.
- "Your customers are trained to wait" - how discount cadence quietly rewires buying behavior, and how to reverse it without killing revenue.
- "The retargeting window" - most sub-$150 AOV purchases convert within 24 hours; structuring retargeting around your real conversion cycle instead of a default 30-day window.
- "Gross to net" - the gap between the revenue your dashboard celebrates and the profit your accountant sees, and the 5-line calculation that closes it.
Every issue ends with one action step you can run the same week - and a reply address that reaches Andrej, not a funnel.
Prefer audio? Ecom Growth Insider is also a podcast - same thinking, long-form, with guests like Andrew Foxwell and Carl Weische.
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Two emails a week, written by the founder. You'll also get the E-Commerce Scaling Scorecard - the 5-metric decision tool we run on managed accounts - as a welcome gift.
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