Results / Case Study / DIY & Craft DTC
NookTales
Profit doubled in the first 30 days, at the same ad spend.
Where they started
NookTales is a DIY and craft DTC brand with a strong seasonal gift business. When Kay came to us, the brand was doing $30K/month with a product people loved. The problem was not the product. The account structure was starving the brand's best buyer segment, and heavy seasonality was hitting the business every year with nobody planning around it.
Kay had seen HoloGrowth's work before ever getting on a call.
"We saw one of our mentors also in the portfolio. So if our mentor works with you, there's no doubt, no hesitation."
What the audit changed
The engagement started the way every HoloGrowth engagement starts: with the diagnostic. The diagnostic re-allocated budget toward a gift-buyer segment the old account structure was starving, and built the plan around the brand's real seasonal curve.
That is the whole point of diagnosing before spending. The money was already there. It was just pointed at the wrong buyers, at the wrong times of year. Once the budget followed the actual buying behavior, the same spend produced more profit - fast.
"In the first 30 days your team was able to bring the profit up like 100%."
KayCo-Founder, NookTales · client interview
What happened
- $30K/month to $500K/month at peak - monthly revenue
- Profit doubled in the first 30 days - at the same spend
- A plan built around the brand's real seasonal buying curve - instead of fighting it
"I hit my 1 million goal like last year... I set my goal in somewhere like 500K. It's way beyond our expectation."
KayCo-Founder, NookTales · client interview
Hear it from Kay
Kay tells the story on camera - the starving segment, the first 30 days, and where the brand went from there.
Verify this case study
- Watch the full recorded interview above - unscripted, on camera
- Read what partners say on Trustpilot
- Ask about references on your Strategy Call - we'll tell you exactly what's verifiable and how
Run the same math on your own account
Every HoloGrowth engagement starts with the same five numbers: CM3, nCAC, 90-day LTGP:CAC, payback, and new-vs-returning split. The free Scaling Scorecard gives you those five metrics with the exact scale/hold/fix/kill thresholds we use on managed accounts - so you can see what Kay saw before you ever talk to us.
Get the Free Scaling ScorecardYour numbers can look like this too - if the constraint gets named first.
It starts with a free 30-minute Strategy Call - we clarify your numbers, name your most likely constraint live, and decide together what makes sense next.