About HoloGrowth
We exist because the agency model can't fix what's actually broken.
HoloGrowth is the growth advisory for 7- and 8-figure DTC brands. Agencies run what's inside your ad account - we build and run the growth infrastructure around it.
Why we exist
Founders kept telling us the same story.
"We spent an absolute ton of money but the overall profitability of e-commerce absolutely tanked."
"They were just putting out such generic stuff that I felt ashamed to even have my name behind it. I'm a doctor. I shouldn't be better than my graphic designer at creating creative."
"The previous partner was deploying a lot of smoke and mirror tactics. Really focused on returning consumers... just not great tactics if you're looking to actually grow a brand."
Different brands, different agencies, the same pattern. And the more accounts we audited, the clearer the reason became: it isn't that agencies are lazy or dishonest. It's that the retainer model pays them to manage what's inside the ad account - and the numbers that actually decide whether a brand can scale live outside it.
Real CAC by cohort. Contribution margin by product. True blended MER. Those live in your finance system, your Shopify, your unit economics. No agency contract covers them, no ad platform reports them - so everyone optimizes platform ROAS and hopes the bank account follows.
The Agency Incentive Problem is structural. So we stopped competing with agencies and built the thing the model can't: the metrics layer outside the platforms, and a growth practice that runs on it.
The receipts for that claim - 7 named results and 15+ recorded founder interviews - are on the results page.
What we are
A growth advisory - not a better agency.
We help eCommerce founders stop renting growth from vendors who can't show them the truth - and build the system they own, understand, and can eventually run without us. The Profit Clarity System runs in three stages:
Every engagement starts with the audit
The 14-day, $5,000 Profit Clarity Audit ties your ad spend to your unit economics and P&L, corrects attribution outside the platforms, and names your single real constraint. No exceptions - we don't scale what we haven't diagnosed.
Your numbers, in your accounts
The Clarity Install puts corrected attribution and real-time dashboards - real MER, contribution margin, true new-customer CAC, cohort LTV - live in systems you own. If we disappeared tomorrow, the infrastructure stays.
Growth on evidence, not faith
We operate your growth through the installed system - media buying and creative executed by us, CRO and retention advised, all answering to your real numbers - and we earn the spot every 4-week cycle. Month-to-month after the first 90 days, because the numbers should keep us here, not a contract.
The founder
Andrej Tumachowitsch
Andrej founded HoloGrowth and still runs ad accounts directly. The firm - a small, fully international team - has managed $10M+ in DTC ad spend across 50+ brands and generated $50M+ in partner revenue for brands across the US, Europe, and Australia, advertising worldwide.
He's an operator, not a consultant: the frameworks HoloGrowth runs on - the 5-Level Constraint Ladder, the 1x-above-breakeven scaling rule, the outside-platform metrics layer - are frameworks he runs live in partner accounts today, not a slide deck.
And he says no a lot. To brands under the revenue floor, to campaigns he doesn't believe in, to work where the math doesn't serve the founder.
Read the full founder story - the cheat sheets, the EUR 2,000 BMW, and the week that reshaped the firm.
"Andrej has become a real strategic partner and advisor to our business. Our biweekly check-ins are something I genuinely look forward to. He consistently brings insight that goes far beyond ad spend."
The team
Fully international. Deliberately small.
A small, senior team across time zones, working with brands across the US, Europe, and Australia - and advertising worldwide. Small on purpose: the person on your call is the person doing the work.
No junior layer
There's no account-manager buffer between you and the people running your account. Questions get answered by whoever did the work.
Distributed by design
The team works from wherever the best people happen to live. That's how a small firm covers US, European, and Australian brands without anyone watching dashboards at 3am.
We fly everyone in
Once a year the whole team meets in person - most recently in Greece. Strategy, honest retros on what we can do better, and a lot of food.
How we operate
The rules don't change by client or by month.
- Diagnosis before spend. Every engagement starts with the paid audit. We don't touch your ads until the constraint is named.
- Real numbers over platform numbers. MER and contribution margin decide, not platform ROAS. In the accounts we've audited, Google typically overstates its contribution by 80-90% and Meta typically understates by 20-80%.
- Senior people only. The person on your call is the person doing the work. No junior media buyers, no AI-generated reports, no handing you down the ladder.
- Month-to-month after the first 90 days. The Sprint is the only commitment. After that, we earn the spot every cycle - "if it's not working you can get out at any moment" is a client quote, not a slogan.
- We say no. To brands under $1M/year, to spend under $30K/month, to campaigns we don't believe in. We typically accept 6-10 new audit partners per quarter.
- You own the infrastructure. Dashboards, attribution, decision rules - built in your accounts, documented, yours. The endpoint of good advisory work is that you could run it without us.
Not ready for a call?
Take the free tools. Come back when you're ready.
Under $1M, or just not ready to talk yet? These two get you further, faster - no call required.
The E-Commerce Scaling Scorecard
The 5-metric decision tool we run before every budget move on managed accounts: CM3, nCAC, 90-day LTGP:CAC, payback, and revenue split - with the exact scale/hold/fix/kill thresholds. Free, by email.
Get the Free ScorecardEcom Growth Insider
Twice a week: one specific tactic from real partner accounts - unit economics, creative, CRO, offers, retention. Written by Andrej, read in 4 minutes, unsubscribe anytime.
Get Ecom Growth Insider - FreeWant to see your real numbers?
Start where every partner starts: a free 30-minute Profit Clarity Strategy Call. Your most likely constraint, named live - and a straight no if we can't help.