Free tools · No signup to run them
Free tools. Run your own numbers.
The calculators and checklists we use before budget decisions on managed accounts. Each one answers a single question, runs in your browser, and comes with the thresholds attached - not a "request a demo" button.
Built by HoloGrowth - 50+ DTC brands, $50M+ partner revenue. Nothing you type into the tools is stored or sent anywhere.
Pick the question you're stuck on.
Ten tools, each built around one decision - with the same thresholds we use on managed accounts.
The Scaling Scorecard Calculator
For founders who want a verdict, not a report: enter five numbers, get the same scale/hold/fix/kill call we run on managed accounts. 60 seconds.
Score your brand → CalculatorThe Honest ROAS Calculator
For founders asking "what is my ROAS?" Enter spend and ad-attributed revenue - get ROAS, blended MER, and the four things the number can't tell you.
Run your ROAS → CalculatorThe MER Calculator
For founders whose platforms each claim a different number: enter total revenue and total ad spend - get your MER, plus aMER and your breakeven MER from two optional fields.
Run your MER → CalculatorBreakeven ROAS Calculator
For founders asking "what ROAS do I actually need?" Enter AOV, COGS, fulfillment, and fees - get your breakeven ROAS and the target above it.
Find your breakeven → CalculatorThe Target ROAS Calculator
For founders asking "what ROAS should I aim for?" Enter AOV, COGS, shipping, fees, and your margin goal - get the blended target to hand your agency or media buyer.
Set your target → CalculatorThe Ad Spend Ceiling Calculator
For founders asking "how far can I scale?" Enter fixed costs, contribution margin, and ad spend - get the marginal ROAS floor and the coverage line your budget has to clear.
Find your ceiling → CalculatorThe CAC Payback Calculator
For founders whose growth eats cash: enter CAC, gross profit per order, and your 90-day repeat rate - get payback in days and orders, on the Scorecard bands.
Time your payback → GraderThe LTGP:CAC Grader
For founders whose day-1 ROAS looks worse than the business feels: grade your 90-day LTGP:CAC ratio against the Scorecard thresholds.
Grade your ratio → Free PDFThe Scaling Scorecard (PDF)
For founders who want every threshold behind the verdict: all five metrics and the full decision matrix, delivered by email.
Get the PDF → ChecklistThe Agency Audit Checklist
For founders who want to pressure-test their current agency's reporting: 20 questions to ask, on-page and as a printable PDF.
Run the checklist →One warning before you run anything: the verdicts are only as good as the inputs. If your numbers come from platform dashboards, read The Agency Incentive Problem first - in the accounts we've audited, Google Ads typically overstates its contribution by 80-90% and Meta typically understates by 20-80%.
The tools find the leak. The newsletter shows the fix.
Ecom Growth Insider: one specific tactic per issue, twice a week, from real partner accounts - unit economics, creative, CRO, offers, retention. Subscribing also gets you the E-Commerce Scaling Scorecard PDF as a welcome gift. Unsubscribe anytime.
Already at $1M+/year and spending $30K+/month?
Skip the homework.
The tools tell you which number is off. At your scale, the harder problem is that the platform versions of those numbers are wrong - and no calculator fixes that. On a free 30-minute call we sanity-check your numbers and name your most likely constraint live.
8 strategy calls a week.