The podcast · Biweekly since May 2025
Ecom Growth Insider: real, in-the-trenches DTC scaling strategy.
Profit-first. Andrej sits down with the operators behind the playbooks - Andrew Foxwell on Meta creative, Carl Weische on CRO, Drew Marconi on pricing. In between, he records short solo lessons.
- Meta creative, CRO, and pricing playbooks
- Long-form interviews plus short solo lessons
- On Apple, Spotify, Amazon Music, and YouTube
Hosted by Andrej Tumachowitsch, founder of HoloGrowth - 50+ DTC brands, $50M+ partner revenue. New episodes roughly every two weeks.
Listen wherever you already listen.
Every player is one click from any episode page on ecomgrowthinsider.com.
Start here
Six episodes to start with.
Guest interviews, including the operators named above. Press play - they run right here. Foxwell, Weische and Marconi also have full transcripts on this site.
Every episode, newest first.
Each card opens the episode page on ecomgrowthinsider.com, where you can play it or pick your podcast app. Every episode is also on YouTube.
The Half of Due Diligence Nobody Explains | Dave Guttman
Stop Chasing Big Affiliates (Do This Instead) | Dr. Adam Hotchkiss
The 10% Rule For Ad Creative Budgets | Matthew Gattozzi, Goodo Studios
The Claude System That Decides Which Meta Ads To Make | Will Sartorius
The Pricing Lever Most DTC Brands Ignore | Drew Marconi
Your CRO Is Invisible to an AI Agent | Raphael Cohen
The Pop-Up Is the Growth Lever Nobody Tests | Shaan Arora
Insurance for When You Drink | Gene Oh, day-guard
Carl Weische: Fix AOV First, Then Conversion Rate
Liquidate the Acquisition Cost at Checkout | Nizar Abdul-Halim
List Growth Is the Lever, and the Pop-Up Is Where It Lives | Max Sturtevant
Why Small Meta Ad Tweaks Are Not Enough Anymore | Andrew Foxwell
Your Twenty Ads Are All Saying One Thing | Sebastian Valiente
You Can't Have Success Without Responsibility - Hard Truths Most Founders Avoid
One Ad Breaks the Plateau, Not Ten | Sebastian Williams
How a Single UGC Ad Crushed 100 Branded Videos - Real Meta Ads Case Study
The 2 Highest-Leverage Tasks for Ecom Founders This Year
Speed Is Your Superpower: Why Moving Fast Is the #1 Competitive Advantage in Ecom
Just Do More of What Already Works - The Most Overlooked Growth Strategy in Ecom
Google Is a Search Engine. The Models Are Answer Engines. | Jon Mest
The Ad Is the Opener. The Page Is the Closer. | Jeff Park
Six Emails Do Most of the Work | Michael Rathman
Media Buying Is Thirty Percent, the Creative Does the Targeting | Camilo Castañeda
Build a We Brand, Not an I Brand | Mario Lanzarotti
The same thinking, in writing.
Twice a week, Andrej breaks down one specific tactic from real partner accounts - unit economics, creative, CRO, offers, retention. Read in 4 minutes, unsubscribe anytime. The Scaling Scorecard comes with it as a welcome gift.
Read the episodes.
Full transcripts, chapter markers, and the takeaways. Nineteen episodes and two client interviews, readable in full.
The Half of Due Diligence Nobody Explains
Dave Guttman on what an acquirer is really doing in due diligence, the three numbers that set a multiple, and why being the face of the brand caps what it is worth.
Read the episode → Episode + transcriptThe Claude System That Decides Which Meta Ads To Make
Will Sartorius on the three analyses that decide which Meta ads to make - social listening, competitor gap analysis, and a time series on your own account.
Read the episode → Episode + transcriptThe 10% Rule For Ad Creative Budgets
Matthew Gattozzi on why creative budgets should track ad spend - and what breaks when a brand scales spend with no creative engine behind it.
Read the episode → Episode + transcriptStop Chasing Big Affiliates (Do This Instead)
Dr. Adam Hotchkiss on AlgoRX's nano-affiliate engine, the two-week rebrand, and why small accounts outsell influencers with millions of followers.
Read the episode → Episode + transcriptWhy Small Meta Ad Tweaks Are Not Enough Anymore
Andrew Foxwell on why small Meta ad tweaks are not enough. He explains how he audits a stuck ad account and what a creative strategist does week to week.
Read the episode → Episode + transcriptCarl Weische: Fix AOV First, Then Conversion Rate
Carl Weische fixes AOV before conversion rate. He rebuilds the offer into three bundle tiers, fixes product images and copy, then adds presell pages.
Read the episode → Episode + transcriptThe Pricing Lever Most DTC Brands Ignore
Drew Marconi on finding the right price, setting a free shipping threshold from your order distribution, and why a $10 increase can double profit per order.
Read the episode → Episode + transcriptLiquidate the Acquisition Cost at Checkout
Nizar Abdul-Halim on post-purchase funnels: why he upsells the most expensive offer first, why profit per visit beats revenue per visit, and his five-bucket testing system.
Read the episode → Episode + transcriptList Growth Is the Lever, and the Pop-Up Is Where It Lives
Max Sturtevant on why the pop-up form is the highest-leverage asset in email, how mystery discounts outperform stated ones, and why most brands over-segment.
Read the episode → Episode + transcriptMedia Buying Is Thirty Percent, the Creative Does the Targeting
Camilo Castañeda on where winning ad angles actually come from, why one-star reviews are the best research you have, and what AI creative can and cannot do yet.
Read the episode → Episode + transcriptThe Ad Is the Opener. The Page Is the Closer.
Jeff Park on why sending paid traffic to a product page wastes spend, the three page types working right now, and why design almost never matters.
Read the episode → Episode + transcriptSix Emails Do Most of the Work
Michael Rathman on the six flow emails that carry most of a brand's email revenue, why plain text from the founder keeps winning, and when email is worth paying for.
Read the episode → Episode + transcriptBuild a We Brand, Not an I Brand
Mario Lanzarotti bootstrapped a custom shoe brand to an exit with no paid ads. Why partnerships were the whole business, and why that made the company harder to sell.
Read the episode → Episode + transcriptYour CRO Is Invisible to an AI Agent
Raphael Cohen on agents that shop on a customer's behalf: why your urgency timers and pop-ups do nothing to them, and what a brand can actually negotiate with.
Read the episode → Episode + transcriptThe Pop-Up Is the Growth Lever Nobody Tests
Shaan Arora on why the pop-up is a growth lever and not a checkbox, the tests that move opt-in rate most, and what made a bootstrapped business worth acquiring.
Read the episode → Episode + transcriptInsurance for When You Drink
Gene Oh left an eight-year medical programme to build a category that did not exist in the US. How he found the real customer, and the rebrand that followed.
Read the episode → Episode + transcriptYour Twenty Ads Are All Saying One Thing
Sebastian Valiente on why messaging diversity and not creative volume breaks a plateau, the difference between a sub-angle and a theme, and what smaller brands get wrong.
Read the episode → Episode + transcriptOne Ad Breaks the Plateau, Not Ten
Sebastian Williams on why a plateau is broken by one outsized piece of content, how to find it, and why a media buyer who ignores the back end burns cash.
Read the episode → Episode + transcriptGoogle Is a Search Engine. The Models Are Answer Engines.
Jon Mest on why AI visibility is not SEO, the one question that tells you exactly why a model left your brand out, and what content actually gets cited.
Read the episode → Client interview + transcriptAlgoRX client interview: $70K to $1.7M a month in 17 months
Dr. Adam Hotchkiss on the rebrand, scaling ad spend, and staying profitable on the first purchase.
Read the interview → Client interview + transcriptGnarly Nutrition client interview: 102% new-customer growth
Aaron Santanello on rebuilding paid media around new customers, at 25-30% less ad spend.
Read the interview →Already at $1M+/yr and spending $30K+/month on ads?
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