RESULTS / CASE STUDY / Meal Prep (USA)
Zedric's
Zedric's makes fresh, healthy prepared meals. That changes what marketing has to do. A soft week is not a soft dashboard, it is food nobody ordered or orders nobody can fill. Zach Lutton sat down on camera at $42K a week, on the way to $60K, and explained what changed.
The founder, on camera, unscripted.
Where they started
Zedric's makes fresh, healthy prepared meals and ships them weekly. That one fact sets the rules for everything else. A prepared-meals business cannot carry a bad week the way a T-shirt brand can, because the product is cooked against a forecast and it does not sit on a shelf waiting.
When we started working together, weekly sales stood at about $30K. The number was fine. What was not fine was how it arrived. Zach could not tell how much product to bring in, how many orders to plan for, or whether next week would look anything like this one. Marketing was being run on one set of numbers and the kitchen on another.
Zach had worked with agencies before, and his read on them is worth quoting because it explains what he was looking for: "There's not a lot of agencies you pay for them to just do your ad buys and that's it. And that's where they quit." He did not need somebody to buy ads. He needed the ads and the production plan to be the same conversation.
"There's not a lot of agencies you pay for them to just do your ad buys and that's it. And that's where they quit. With you guys, you know that our success is your success."
What the audit found
The engagement started the way every HoloGrowth engagement starts: with the diagnostic. Before spend went up, we worked out what a week of sales actually had to produce to be worth having. In meal prep that means the ad spend, the order count and the kitchen's capacity all have to agree, and at the start they did not.
The five checks that come before any scale decision are the ones we run on every account. The order matters more in this category than most, because the cost of getting it wrong is not a soft month, it is wasted food or missed orders.
Once spend was connected to the weekly numbers that run the kitchen, product in and orders out, scaling stopped being a bet. We could push spend where the week's economics held and hold it where they did not.
What we did, in order
- The diagnosticTied marketing spend to weekly unit economics before touching budgets. In a cook-to-order business the question is not what an order costs to acquire, it is what a week's orders cost to acquire against what that week can produce.
- The five checksThe same five numbers we run before any scale decision on any account, applied to a weekly cadence. Read them at Check These 5 Things Before You Scale.
- Scale what holdsSpend went up only where the weekly economics stayed inside the lines. Demand became predictable enough that Zach could plan production around it rather than react to it.
- On cameraZach recorded the interview above at $42K a week, with the business on the way to $60K. He is on the record with his name and face, unscripted.
What happened
Weekly sales went from $30K to $60K. Online revenue doubled. Those are the two numbers Zach signed off on, and they are the two that matter to a business that sells food by the week.
The result he talks about most on camera is not either of those. It is that the business became manageable. He knows how much product to bring in each week. There are, in his phrase, no surprises. For a prepared-meals company that is the whole point of the exercise, because a forecast the kitchen can trust is worth more than a spike it cannot fulfil.
This page deliberately shows the two headline figures and no more. The weekly numbers behind them are the client's, and they stay in the client's dashboard.
Weekly sales, start to now
The two figures Zach has on the record. The interview above was recorded in between, at $42K a week.
Three points on the record
Weekly sales at the start of the engagement, on the day of the interview, and where the business runs now. Nothing between those points is shown, because it is the client's data.
Online revenue, indexed
Indexed rather than in dollars. Online revenue doubled over the engagement.
What the business became
The change Zach describes is operational before it is financial. A meal-prep company that can predict its week can buy the right amount of food, staff the right number of shifts and stop eating the cost of its own guesses. That is what doubled weekly sales are worth when the kitchen can plan for them, and what they would not be worth if it could not.
The engagement runs on a weekly cadence to match the business. The score is not a platform ROAS. It is whether the week's spend produced a week's orders the kitchen could fill at a margin that holds.
"The biggest impact since we've been working together has been that it makes my business more manageable. I know how much product I should be bringing in a week. There's really no surprises. Everything is just pretty steady and consistent."
Want to know what this would look like on your numbers? Start with a free 30-minute Strategy Call. We look at your dashboards live and tell you honestly whether the $5,000 Profit Clarity Audit is the right next step. Double-backed: 100% money-back if it wasn't clearly worth it, or the full fee becomes a credit if we can't quantify $75K in annual profit upside.
What you can take from this
Verify this case study
- The interview above is unscripted and on camera. Zach Lutton put his name and face to it, and it was recorded at $42K a week with the business on the way to $60K.
- Every figure on this page is one Zach has stated or signed off on. The weekly numbers behind them are the client's and are not shown.
- Read what partners say on Trustpilot.
- Ask about references on your Strategy Call. We will tell you exactly what is verifiable and how.
- Numbers on this page last updated 2026-09-24.
Run the same math on your own account
Every HoloGrowth engagement starts with the same five numbers. They are CM3, nCAC, 90-day LTGP:CAC, payback, and the new-versus-returning split. The free Scaling Scorecard gives you those five metrics with the exact scale/hold/fix/kill thresholds we use on managed accounts. You see the same picture before you ever talk to us. If you only want to run one number first, find the point where your next dollar of spend stops being profit with the ad spend ceiling calculator.
Get the Free Scaling ScorecardIf your ads and your production plan are two different conversations, you are paying for the gap in food.
It starts with a free 30-minute Strategy Call. We look at your numbers live, name your most likely constraint, and tell you honestly whether the $5,000 Profit Clarity Audit is the right next step. Double-backed: 100% money-back if it wasn't clearly worth it, or the full fee becomes a credit if we can't quantify $75K in annual profit upside.