Free download · The formulas, the 15-minute sheet, the rules
"What ROAS do we actually need?" It's two numbers, not one.
Your first tier of ad spend carries your fixed costs. Every dollar above it only clears variable costs. The Two-Tier ROAS Target Builder gives you both numbers - and the decision rules that go with them.
Built by HoloGrowth - 50+ DTC brands, $50M+ partner revenue. Delivered by email as a PDF plus a full on-page version. Unsubscribe anytime, keep the builder forever.
What's inside
The complete system - nothing held back for a sales call.
- The two formulas, with every input defined - the first-tier target that carries your fixed costs, and the lower incremental target that only clears variable costs.
- A build-your-own-sheet walkthrough - rebuild the whole system in a blank Google Sheet in about 15 minutes, cell by cell, formulas included.
- Scale, hold, cut rules for each tier - including the marginal-ROAS check that tells healthy average dilution apart from real decay.
- A worked example at $50K/mo and $150K/mo ad spend - hypothetical numbers, every calculation shown, so you can trace the math before you trust it.
- The six mistakes that make founders cut profitable spend, or scale into losses, while the dashboard says everything is fine.
"We're still making more money, but we're just getting less back."
"They helped us increase revenue by roughly 6x, while also driving CAC down and pushing LTV up. They handle everything end to end."
Get the Two-Tier ROAS Target Builder
Enter your email and we'll send the full builder as a PDF, along with Ecom Growth Insider - one specific tactic, twice a week, from real partner accounts. Unsubscribe anytime, keep the builder forever.
Prefer the numbers without the sheet? The free Breakeven ROAS Calculator runs the same math in your browser - no email required.
Before you grab it
The full framework. Both formulas with every input defined, the cell-by-cell sheet build, the scale, hold, cut rules per tier, and a worked example at $50K and $150K of monthly spend. It's the same two-tier logic our live Breakeven ROAS Calculator computes - the builder adds the sheet, the tracker, and the decision rules the calculator can't hold for you month to month.
Yes - the example numbers are hypothetical and clearly labeled. The formulas take your own AOV, COGS, shipping, payment fees, and fixed costs, so the targets that come out are yours, not a benchmark. If the math says no ROAS can make your margins work, the builder says that too - that's a pricing problem, not a media buying problem.
You get the builder as a PDF, plus Ecom Growth Insider - one specific tactic, twice a week, written by the founder from real partner accounts. Unsubscribe anytime; the builder is yours to keep either way.