For U.S. DTC founders and growth leads at $1M-$10M/yr, $30K+/mo on ads
Know exactly how far you can push ad spend before profit stops.
A plug-and-fill worksheet that turns 9 numbers from your P&L and your store backend into your max profitable CAC and the monthly spend line where the next dollar stops making money.
Enter your email and the worksheet opens on the very next page. Two quick taps and it unlocks, and a copy lands in your inbox in under a minute. No spam, and you can unsubscribe in one click. It is yours to keep.
Most $1M+ founders cannot name their max profitable CAC offhand. Twenty minutes with your P&L and you will.
A brand that found its ceiling and spent into it. AlgoRX, one of 15+ recorded interviews.
Real founders, full names and real brands - not testimonial cards. 50+ brands scaled, $50M+ generated.
Across 417 recorded calls with DTC founders, one answer comes back more than any other. Ask how much they can spend before it stops being profit and you get a shrug. One told us straight: "We don't know the ceilings of this brand. We don't know how much we can spend." That is the whole problem in two sentences. These are founders who have proven the brand works and still cannot draw the line where scale turns from profit into leak.
So every budget raise feels like a bet. Push harder and you hit the wall another founder described: "if I spend more, I get net net, I get less." Pull back and months of profitable growth are left on the table, because the ceiling sat higher than it felt. Between those two mistakes sits real money. The platform's dashboard will not tell you which side of the line you are on, because its numbers are built to sell you more spend, so protecting your margin was never their job.
The tax on not knowing shows up everywhere. Founders re-derive breakeven from memory before every big decision ("I have to double-check my break-even, I don't remember offhand"). Cash that should be scaling sits in the account instead. And the same quiet question every operator at this stage asks, "how much can I risk?", gets answered with a gut feel in place of the P&L.
What is inside the Spend Ceiling Worksheet
This is the same spend-ceiling model our team runs on managed accounts and inside the paid $5,000 Profit Clarity Audit. You fill in 9 inputs from your P&L and your store backend, never a platform dashboard number, and it hands you decisions instead of dashboards.
Your max profitable CAC, calculated for your brand
The worksheet takes your 9 inputs and returns the highest customer-acquisition cost you can pay and still bank a profit. Now you have one number to hold every campaign and every agency against, in place of a ROAS target you hoped was safe.
Your actual spend ceiling
The monthly spend figure where the next dollar stops adding profit. Use it to scale with your foot down until you approach a real line, and to catch the exact moment "spend more" starts giving you less.
Two-tier breakeven math, done once and kept
The loaded first-tier target that carries your fixed costs, and the plain variable breakeven every dollar above it has to clear, laid out side by side. Stop re-deriving your breakeven from memory before every budget call and start reading it off the page in seconds.
The 5 fake-ceiling checks
The 5 places founders mistake a fixable constraint - channel isolation, creative fatigue, a conversion-rate drop, a soft offer or AOV, no repeat engine - for a true profit ceiling. Run them and you will know whether you are genuinely maxed out or leaving growth on the table because something upstream is capping you.
Plug-and-fill, built to end in a decision
The inputs map straight to the four outputs above, so twenty minutes with your P&L gives you your max profitable CAC and both breakeven tiers. The ceiling itself you confirm with the step test in Step 4, which runs live over the following weeks.
Why free: the founders who get the most out of this worksheet are usually the same ones who later want the full audit. The ones who never want it owe us nothing. That trade works fine for us.
Why trust these people with your numbers
Do not take our word for it. Watch a founder like you.
The fastest way to judge us is to watch our clients say it themselves. We have 15+ unscripted interviews, on camera, with real founders - full names and real brands - talking about working with us. No testimonial-farm quotes you cannot verify. One click and you can watch operators like you describe exactly this kind of work.
Everything in the worksheet is pulled from the model we run inside the $5,000 Profit Clarity Audit and on live accounts. You are getting a working piece of the paid process, handed over free. The track record behind it: 50+ DTC brands scaled, $50M+ in revenue generated for partners, $10M+ in ad spend managed across Meta and Google. AlgoRX went from $70K to $1.7M per month in 17 months, at 30%+ net margins - net profit, not revenue, the kind of outcome that comes from knowing your ceiling and spending into it with confidence. Gnarly Nutrition grew new customers 102% year over year on 25-30% less ad spend, which is what happens when a brand finally sees where its real ceiling sits. The 6x in the review below is that founder describing a single earlier stretch, not the full run.
"The 20 plus page research document we received after the audit was really mind-blowing. The other agencies barely gave us a one-page Google doc."
"They helped us increase revenue by roughly 6x, while also driving CAC down and pushing LTV up. They handle everything end to end."
You work directly with Andrej, the founder - his eyes on your account and his read on your numbers, with no junior handoff. Meta Business Partner, Google Partner, Shopify Partner, Klaviyo Partner, Triple Whale Partner. Verified on Trustpilot.
Before you grab it
Actually free. You give an email, the worksheet arrives, you use it whether or not we ever speak. There is no call gate and no card.
Because the founders who get real value from it tend to be exactly the ones who later want the full $5,000 audit, and the ones who never want it cost us nothing. We would rather earn the audit by being useful first.
No special tools. If you can find 9 figures across your P&L and your store backend (revenue, COGS, margin, and the like), you can fill it in, and it takes about twenty minutes with your numbers handy. It runs in a plain worksheet and deliberately ignores platform numbers, so a messy ad account cannot throw it off.
The full worksheet. All 9 inputs, all 4 outputs including your max profitable CAC and your spend ceiling, and the step test that confirms it. Nothing is held back for a call.
Yes. A dashboard hands you more numbers alongside Google, Meta and Shopify. The worksheet tells you the monthly spend level where the next dollar stops adding profit, which is the part no dashboard answers for you.
It is built for $1M-$10M DTC brands spending $30K+/mo on ads with proven product-market fit, US based. It is math on your own economics, so it holds across supplements, apparel, food, home, and most physical-product categories. If you are sub-$1M, pre-PMF, dropshipping, or an agency, it is not built for you and will not help.
HoloGrowth, an e-commerce growth advisory that has scaled 50+ DTC brands and managed $10M+ in ad spend. This worksheet is one piece of the model we charge $5,000 for inside the Profit Clarity Audit.