Free worksheet · Nine P&L inputs · 20 minutes
"We don't know the ceilings of this brand. We don't know how much we can spend."
A founder said that on a first call with us. The Spend Ceiling Worksheet computes the answer from nine P&L numbers: how much you can spend per month, at what CAC, before growth stops being profit.
Built by HoloGrowth - 50+ DTC brands, $50M+ partner revenue. Delivered by email as a PDF, readable on-page the moment you subscribe. Unsubscribe anytime.
What the worksheet computes
Not theory. Three dollar numbers with your name on them, plus the tests that keep them honest.
- Your maximum profitable CAC, three ways - conservative, breakeven-on-first-order, and payback-tolerant - with the exact thresholds we use on managed accounts.
- The two-tier breakeven math - why an account "above breakeven" at 2.1x can still lose money on the P&L, and the second number nobody computes.
- The marginal-CAC step test - the procedure that finds the ceiling inside your own account, and the exact rule for when you've found it.
- The ceiling-vs-cash-flow check - the profit ceiling and the cash ceiling are different numbers, and the lower one runs your business.
- The five fake-ceiling checks - when the wall is creative, offer, or your site, and no budget number fixes it.
Plus a fully worked example with every line computed, and copy-paste templates for your team and whoever runs your ads.
"They helped us increase revenue by roughly 6x, while also driving CAC down and pushing LTV up. They handle everything end to end."
Get the Spend Ceiling Worksheet
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Before you grab it
Yes. The worksheet and the PDF cost nothing. Subscribing also starts Ecom Growth Insider, our twice-weekly newsletter - one specific tactic per issue, from real partner accounts. Unsubscribe anytime and the worksheet is still yours.
No - that's the point of the design. Every input comes from your P&L and your store backend, never from a platform dashboard. In the accounts we've audited, Google Ads typically overstates its contribution by 80-90% and Meta typically understates by 20-80% - which is exactly why the worksheet never asks you for a platform number.
About 20 minutes for the nine inputs - the worksheet tells you exactly where each one lives in Shopify and your P&L. The math itself is a handful of divisions. The step test then runs inside your normal budget cadence; it costs no extra time, just discipline.