Free kit · 5 checks · runs on accounts you already have
Google says 4x. Meta says 3x. Your bank account disagrees.
The Attribution Sanity-Check Kit is a 5-step self-serve audit that shows which of your numbers is real - using only Google Ads, Meta Ads Manager, and Shopify.
Built by HoloGrowth - 50+ DTC brands, $50M+ partner revenue. In the accounts we've audited, Google typically overstates its contribution by 80-90% and Meta typically understates by 20-80%.
What's inside
One afternoon of work. Five numbers you can finally trust.
- Step 1: Strip branded search out of your Google ROAS - the exact report, the exact columns, and the threshold that says your dashboard number is unusable for scaling.
- Step 2: The double-counting test - platform-claimed revenue vs your Shopify backend over the same 30 days, and the math that proves when both dashboards can't be right.
- Steps 3 + 4: The new-vs-returning split and the retargeting credit check - the two reports that expose "growth" that's really repeat buyers wearing a prospecting label.
- Step 5: The decision table - which number to trust for which decision, and the five conditions where the gap means stop scaling.
- Copy-paste templates - the 30-day reconciliation table and the three-pull email to send your agency or media buyer, plus a worked example with every formula filled in.
"You look at Triple Whale and Google and Shopify and Meta and there's the same analytic value, but it's all different numbers."
"They helped us increase revenue by roughly 6x, while also driving CAC down and pushing LTV up. They handle everything end to end."
Get the Kit
Enter your email and we'll send The Attribution Sanity-Check Kit as a PDF - and the full kit opens on the very next page, so you can start before the email lands. You'll also get Ecom Growth Insider, our twice-weekly tactic from real partner accounts. Unsubscribe anytime, keep the kit forever.
Before you grab it
No. The kit runs on Google Ads, Meta Ads Manager, and Shopify - the accounts you already have. That's deliberate: another dashboard is another opinion. This kit reconciles the sources you own against the one number that can't lie, your backend revenue.
About one afternoon for all five steps, and the first step alone takes 15 minutes. Every step has the exact click-path, the formula, and a decision rule - you never have to guess what a number means.
Because knowing which number is real is step one of everything we do. Most founders can run these checks themselves once someone shows them where to click - the hard part is what to do with the answer. When you get there, you'll know who to call.