For U.S. DTC founders and growth leads at $1M-$10M/yr, $30K+/mo on ads
Google says 4x. Meta says 3x. Which one gets your next dollar?
A free one-page decision table that tells you which number to trust for which budget call - scale, cut, hold, raise - plus the four steps that fill it in. Step 1 takes about 20 minutes in a report you already have open.
Enter your email and the Kit opens on the very next page. Two quick taps and it unlocks, and a copy lands in your inbox in under a minute. No spam, and you can unsubscribe in one click. It is yours to keep.
Most founders spending $30K+/mo on ads have never seen this number for their own account. Twenty minutes and you will.
Their reported ROI was mostly brand demand. Globe-Trotter, on camera. 15+ interviews in all.
Real founders, full names and real brands - not testimonial cards. 50+ brands scaled, $50M+ generated.
Open Google Ads and it says 4x. Meta says 3x on the same week. Triple Whale hands you a third answer, and the only figure that never moves is the deposit that lands in the bank, which quietly disagrees with all of them. Across 417 recorded calls with DTC founders, the same sentence keeps coming back: same metric, four different numbers. One founder's dashboard reported a 14-15x ROAS - and even he did not believe it.
That gap costs real money, because every budget decision runs through those numbers. Shift spend toward the channel with the highest reported ROAS and you can be feeding the channel that is best at claiming credit for sales it never created, while the channel actually bringing in new customers looks too expensive to scale. Weeks of that become real dollars gone and a growth ceiling you cannot explain to anyone.
Here is the uncomfortable part. Google grades Google, Meta grades Meta, and each platform is built to show you a big number so you keep spending. Last-click and platform-side attribution simply work this way by design, and the bank balance is the one scorekeeper with no reason to flatter anyone. That is why so many founders tell us it is the only number they still trust.
What you actually get
One page that answers the budget question, and the four steps that fill it in. Everything runs on Google Ads, Meta and Shopify - no new tracking, no data project. It is the stripped-down version of the reconciliation we run in the opening phase of a $5,000 Profit Clarity Audit.
The decision table
A one-page table that maps each budget call - scale, cut, hold, raise - to the one number to trust for that call. On most accounts the right answer is not the number sitting on the dashboard, and the table tells you which one to use instead.
Branded-search strip-out
The exact steps to pull branded search out of your Google numbers, so you can see what Google actually drove for you, separate from the orders it books just by intercepting people already typing your name into search. In the accounts we have audited, Google typically overstates its contribution by 80-90%, and stripping branded search is where most of that shows up. You finish knowing whether Google earned its next budget increase or only looked like it did.
The double-counting test
Surface every sale Meta and Google are both claiming - usually the first place a 14-15x blended ROAS starts to come apart. You finish knowing how much of your blended number is one order counted twice.
New-versus-returning split
Separate genuinely new customers from the repeat orders platforms quietly fold into ROAS, so each channel gets judged on net-new acquisition. You finish knowing which channel is actually buying new customers and which is billing for a list you already own.
The retargeting-credit check
Size how much of your reported return is retargeting taking a bow for people who were going to buy anyway. You finish knowing what your prospecting budget earns on its own.
Why free: the founders who run these four steps and want the full read on their own account are usually the same ones who later want the audit. The ones who never want it owe us nothing. That trade works fine for us.
Why trust these people with your numbers
Do not take our word for it. Watch a founder like you.
The fastest way to judge us is to watch our clients say it themselves. We have 15+ unscripted interviews, on camera, with real founders - full names and real brands - talking about working with us. No testimonial-farm quotes you cannot verify. One click and you can watch operators like you describe exactly this kind of work.
Every step in the Kit is lifted from the reconciliation we run in the opening phase of the $5,000 Profit Clarity Audit. You are getting a working piece of the paid process, handed over free. The track record behind it: 50+ DTC brands scaled, $50M+ in revenue generated for partners, $10M+ in ad spend managed across Meta and Google. AlgoRX went from $70K to $1.7M per month in 17 months at 30%+ net margins, which is net profit rather than revenue, and that only happens when the numbers behind the budget calls are real. Gnarly Nutrition grew new customers 102% year over year on 25-30% less ad spend, once the budget that had been buying credit for existing demand came out first. The 6x in the review below is that founder describing a single earlier stretch, not the full run.
"The 20 plus page research document we received after the audit was really mind-blowing. The other agencies barely gave us a one-page Google doc."
"They helped us increase revenue by roughly 6x, while also driving CAC down and pushing LTV up. They handle everything end to end."
You work directly with Andrej, the founder - his eyes on your account and his read on your numbers, with no junior handoff. Meta Business Partner, Google Partner, Shopify Partner, Klaviyo Partner, Triple Whale Partner. Verified on Trustpilot.
Before you grab it
Actually free. You give an email, the Kit opens on the very next page, and you use it whether or not we ever speak. There is no call gate and no card.
Because the founders who get real value from it tend to be exactly the ones who later want the full $5,000 audit, and the ones who never want it cost us nothing. We would rather earn the audit by being useful first.
Neither. Every step runs on reports you already have open in Google Ads, Meta and Shopify. There is no pixel to install and no data project. Step 1 takes about twenty minutes.
Yes, and the founders already on a third-party tool often get the most out of it. A tool hands you a fourth number alongside Google, Meta and Shopify. The Kit tells you which of those numbers to trust for which budget call, which is the part no dashboard answers for you.
It is built for US-based $1M-$10M DTC brands spending $30K+/mo on ads with proven product-market fit. It reconciles your own reports against your own orders, so it holds across supplements, apparel, food, home, and most physical-product categories. If you are sub-$1M, pre-PMF, dropshipping, or an agency, it is not built for you and will not help.
HoloGrowth, an e-commerce growth advisory that has scaled 50+ DTC brands and managed $10M+ in ad spend. This Kit is one piece of the reconciliation we charge $5,000 for inside the Profit Clarity Audit.